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How to estimate target market size

332 students

What you’ll learn

  • Fundamentals of market research and its definitions
  • Basic principles of top-down and bottom-up methodologies for market sizing
  • The importance of secondary market research in calculating your market size (volume, value)
  • An understanding of TAM, SAM and TM and how they differ

What you’ll get

  • 12 video lessons
  • Practical activities and worksheets
  • Two strategies to estimate the size of your target market
  • Self-paced learning

NOTE: This course will be available from 1st August 2020. Pre-order before 31 July, 2020 to enjoy the sales discount


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